Why is it that some people seem to latch on to a certain style of music once it's been given a name and is recognised as some kind of sub sub sub genre? and then why do they precede to buy play and listen only to music in that sub sub genre? Do they think that they are at the forefront of some newly emerging "scene"? Cos from where I'm standing it seems like sheep mentality.
You could be doing something for yourself, something you feel is interesting, but just your own shit, and people around you will be telling you "well mate, it's alright, but it's not what the kids want is it?".. 3 years later the same people will be blagging you for your guestlist trying to latch on to this great new "thing".. give it another 3 years, and after that it will be dead, totally lacking any imagination whatsoever, as a whole load of wannabee "producers" (yeah, right mate, having a copy of ableton or reason you downloaded of a warez site does NOT make you a producer) set out to produce music in this sub sub sub genre..
People have become so used to having things marketed for their consumption that if something isn't marketed with a "style" or "image" they don't know what to do.. "Can't fit it into a little pidgeon hole? Don't know what to do with it, I think I'll give it a miss and keep listening to these acid skiffle records, because I know I like that, and I know my clothes fit with that, and it's the REALLY COOL thing to be into right now"..